Some of Cupid’s main sites are: The business model varies slightly depending on the website.In most cases, users can join for free – this gives them access to the website and allows them to browse the profiles of other users.Founded in 2005 by Bill Dobbie and Max Polyakov, the company was originally made up of a range of dating websites operated from and off-shore base.In 2006, Polyakov and Dobbie acquired the Easy Date business and brand to complement and serve as an umbrella for their network of sites, which had been experiencing a steady growth in user base.Cupid makes most of their business through the charging of these fees, as there is no advertising on their websites.In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience.but it again relaunched in 2015 exclusively for Elite Singles in India from IIT, IIM, DCE, BITS, NIT, IIIT, IISc and all Ivy League universities.
The full network of websites is available worldwide in a variety of languages, and by the end of the first half of 2012 more than 54 million users had created profiles in the company’s websites.
Upon admission, the company had an approximate market capitalisation of £45 million.
The fresh capital brought about by the listing enabled the company to perform some strategic acquisitions in markets where it had detected potential, like France, Germany, the USA, and Brazil.
The company stated that it’s auditors KPMG had found ‘no evidence of a company organised practice of staff enticing registered members to subscribe through the use of fake profiles’.
Nevertheless, Cupid recognized that existing staff profiles ‘were not clearly identifiable’ to users and said it had replaced the motivation teams with dating advisors.
Started by the trio (Layak Singh, Kinshuk Bairagi & Nikhil Kaushik) from IIT Kharagpur, it launched its alpha version on 22 January 2012.