Additionally, 22% of online daters have asked someone to help them create or review their profile.
Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.
Women are much more likely than men to have experienced uncomfortable contact via online dating sites or apps: some 42% of female online daters have experienced this type of contact at one point or another, compared with 17% of men.
Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters: Organized outings are much less common, as just 4% of online daters have attended a group outing or other physical event organized by an online dating site.
And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.
In general, online daters themselves give the experience high marks.
Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.
This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.
Looking only at those committed relationships that started within the last ten years, 11% say that their spouse or partner is someone they met online.
Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.